SalesMasters: Exclusive Loan Officer Training

SalesMasters is an innovative, ongoing training program designed for the times. Every SunTrust Mortgage Loan Officer (LO) can attend this exclusive training academy. The primary focus of the program is on developing critical skills and core behaviors that will enable LOs to capture and sustain business from any referral source. Once these building blocks are established, the focus shifts to executing the behaviors with discipline to boost individual production and overall mortgage professionalism.

LOs that complete the program can effectively profile new referral sources and create powerful marketing strategies that accelerate production. Development plans, worksheets and tools help LOs manage workflow and achieve goals.

A sampling of topics from the advanced SalesMasters curriculum for LOs includes:

• Increasing Prospecting Proficiency
• Clarifying Business Objectives
• Mastering Influential Selling
• Capturing a Real Estate Office
• Personal & Professional Development Planning